Burning The Blueprint
Figure B builds brand and growth systems for sleep and med-tech companies that need clarity, clinical credibility, and a conversion path that holds up under scrutiny.
Credibility
isn’t Assumed
in Med-Tech.
It’s Designed.
Limited Partnerships available for 2026
Sleep Medicine & Med-Tech Experience • Regulated Environments • Conversion-First Systems • Retainer Partner •
Sleep Medicine & Med-Tech Experience • Regulated Environments • Conversion-First Systems • Retainer Partner •
What We Do
What We Build
We don’t treat brand, website, and growth as separate efforts. We build the system that connects them — because in med-tech, fragmentation is what slows adoption.
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We distill complex, regulated technology into a clear, defensible narrative:
Who it’s for (and who it isn’t)
Why it wins in the real world
What proof matters most, and when
The result is a story your team, your buyers, and your partners can explain consistently — without overexplaining.
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We design conversion-first websites built for skeptical, multi-stakeholder buyers:
Clear value hierarchy and buyer paths
Proof modules that earn trust before the ask
Segment-specific journeys (clinics, health systems, partners, investors)
Calls-to-action that respect caution, not urgency
No generic templates. No aesthetic indulgence. Just clarity that moves people forward.
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We build the connective tissue between attention and action:
Landing pages and lead magnets that attract qualified buyers
Nurture sequences that build confidence over time
Follow-up logic aligned to long sales cycles and real decision-making
The goal isn’t more leads.
It’s fewer stalls and better conversations. -
We create assets that support high-stakes conversations:
Decks and one-pagers that reinforce the narrative
Demo and presentation storytelling built for clarity
Conference and field materials designed to generate pipeline, not clutter
Everything is designed to reduce friction at the moment of decision.
Wesper
HSAT
With my hands on every creative touchpoint at Wesper, I worked to make clinical technology feel intuitive, human, and modern—overseeing everything from campaigns and digital design to video, packaging, and large-scale conference experiences.
Britegums
Dental Aesthetics
Leading creative for Britegums, I helped shape a bold, vibrant brand identity for a first-of-its-kind gum depigmentation procedure. My work focused on positioning the treatment as both innovative and aspirational—bridging medical precision with confident, lifestyle-driven design across digital, video, and in-practice materials.
Domari
Fragrance House
Domari is my study in transformation—where design, craft, and scent converge to tell stories of becoming. Built from the ground up, every detail from vessel to fragrance considered, the brand reflects an intentional balance of refinement and rawness. Each scent is a chapter, composed to feel alive, evolving, and deeply personal.
Carolina
Clay Studio
Ceramic Studio
Building the Carolina Clay Studio brand from the ground up, I produced a modern identity that celebrates craft, community, and connection. The work positioned the studio as the Triangle’s creative hub for ceramics, balancing the warmth of a local collective with the refinement of a contemporary art brand.
