F I G U R E B . S T U D I O
Crafting Brand Architecture for Organizations Operating in High-Trust Environments.
Purpose-driven organizations operate in environments where credibility is continually evaluated. Whether accountable to patients, donors, boards, regulators, or the public, trust is not aesthetic — it’s structural.
When brand decisions are treated as cosmetic instead of foundational, clarity breaks down, credibility erodes, and meaningful work becomes harder to sustain. In high-stakes contexts, brand architecture exists to hold up under scrutiny, not chase attention.
Figure B builds brand architecture for non-profits, medical startups, and mission-led organizations that need clarity, credibility, and structure that lasts. Our work aligns internal conviction with external understanding so organizations can communicate clearly, earn trust consistently, and move forward with confidence.
Our practice includes brand strategy and positioning, brand architecture, visual identity systems, brand governance, website design and UX, marketing and communication design, sales enablement, experiential touchpoints, and ongoing creative partnerships.
If credibility feels harder to maintain than it should, the issue is rarely effort. It’s structure. That’s where our work begins.
Begin with clarity.
Brand Architecture
The structural system that connects strategy, identity, messaging, and execution — built to hold up under scrutiny.
Visual Identity Systems
Identity systems designed for consistency, flexibility, and credibility across every touchpoint.
Brand Guidelines & Governance
Documentation and governance frameworks that ensure brands scale without dilution.
Website Design & UX
Digital experiences built for clarity, trust, and decision-making — not aesthetics alone.
Sales Funnels & Conversion Systems (Meta, LinkedIn)
Funnel architecture and campaign design that connects brand credibility to demand generation across Meta and LinkedIn, without sacrificing trust.
Marketing & Communication Design
Campaign, email, paid, and social design that reinforces brand integrity while supporting growth.
Sales Enablement & Presentation Systems
Tools and narratives that help teams communicate complex ideas clearly and confidently.
Experiential & Environmental Touchpoints
Physical and digital brand moments designed to extend credibility beyond the screen.
Ongoing Creative Partnerships
Long-term, contract-free retainers for organizations that need continuity, stewardship, and discretion.
Ongoing Creative Retainer
Some organizations don’t need a one-time project. They need continuity, senior-level thinking, and a partner who understands the weight of their work over time.
Figure B. Studio offers ongoing creative partnerships for purpose-driven organizations that require consistent brand stewardship, focused execution, and clarity as priorities evolve. This is not an “unlimited” retainer or a task queue. Work is approached deliberately, one initiative at a time, to ensure depth, quality, and measurable progress.
Our retainer engagements provide ongoing access to brand architecture and execution across strategy, design, digital, and growth—guided by clear priorities and structured feedback. Each engagement is shaped around the organization’s needs, pace, and level of scrutiny, allowing the work to compound rather than reset.
How the partnership works:
One active initiative at a time, prioritized for impact
Senior-level direction and hands-on execution
Clear scopes, timelines, and expectations
Thoughtful iteration and collaborative feedback
Regular check-ins and progress reviews
Metrics and performance signals where applicable
This model is designed for non-profits, medical startups, and mission-led organizations that value focus over volume and structure over speed. The result is work that holds up, evolves responsibly, and supports the organization long after individual deliverables are complete.
Monthly partnerships are limited and scoped based on need and complexity.
F O U N D E R
Brett Figliozzi
Creative Director
I’m Brett Figliozzi — creative director, brand builder, and unapologetic storyteller with a Northeast rhythm and a Southern backdrop. My career started in the music industry, where I first taught myself design out of necessity to promote, to stand out, to be taken seriously. But the more I created, the clearer it became: design wasn’t just a tool - it was the path.
I come from a long line of artists. My grandfather animated for Disney and Terrytoons; my father restores classic cars with precision; my cousins built careers in art and advertising. Creativity has always been the family currency - passed through ink-stained hands and dinner-table critiques. That inheritance gave me an affinity for the timeless - for design with memory, and ideas that linger long after they’re seen.
Over the last two decades, I’ve moved through the worlds of brand, digital, and story — helping ideas find their human shape. That journey eventually led me into medical technology, where design isn’t just about beauty, but belief: the belief that clarity heals, and that connection can be measured in more than data points.
