Turning a clinical sleep diagnostic into a brand system built to earn trust.
Wesper is an FDA-cleared Level 3 home sleep apnea test. The work translated a technical diagnostic product into a clearer brand, web, sales, and experiential system for a skeptical healthcare market.
The goal was simple: make clinical proof easier to understand, easier to trust, and easier to act on across every buyer-facing touchpoint.
Influenced from booth-driven account wins through an integrated brand and experiential system.
Clinical credibility had to become commercial clarity.
Wesper operated in a market where trust is not optional. Providers and healthcare buyers needed to quickly understand what the product measured, why it mattered, and how it fit into real clinical workflows.
The brand system organized complex sleep signals, including respiratory effort, airflow, SpO2, heart rate, sleep staging, hypoxic burden, body position, and leg movement analysis into a clearer buyer-facing story.
The Wesper case study proves the Figure B. philosophy: in complex healthcare categories, brand becomes the operating system that turns scrutiny into trust, trust into conversation, and conversation into commercial momentum.
2025 Brand Refresh
The 2025 brand refresh reimagined Wesper’s visual language to feel more human while maintaining the rigor and credibility required in a clinical setting. Creative assets were designed to echo the shape and form of the patch itself, introducing a sense of flexibility and motion that carried through the entire system. This approach informed everything from static design to video, where movement, pacing, and composition reinforced the same visual logic. Paired with a more vibrant, expressive palette and a refined hierarchy, the refreshed identity delivers warmth and emotional clarity to clinical communications - strengthening trust, deepening engagement, and supporting adoption.
WESPER Brand Video, 20252025 APSS SLEEP Conference
Accounts won directly from Wesper Booth Engagement
Neurocare, Inc- MA
Columbus Sleep Consultants- OH
Eagle Sleep Medicine -NC
SNI Neuro & Sleep- TX
Pulmonary Medicine Associates
Total ACV $1,026,000
WESPER Booth,
AASM SLEEP 2025
Experiential Design
Physical Brand Environment
for Trade Shows
In designing the Wesper booth, I focused on traffic flow, intentional engagement points, and differentiation within a crowded field of sleep medicine innovators. The result was a cohesive conference presence built to attract attention, support meaningful sales conversations, and strengthen brand recall.
Digital displays, print collateral, sales kits, and premium branded merchandise created multiple ways to engage attendees, from in-depth discussions to quick, memorable touchpoints for passersby. The silver mannequins anchored the space visually and served as a natural conversation starter, helping the sales team clearly demonstrate how the device works and keep Wesper top of mind beyond the show floor.
