SLEEP-TECH
System design across digital, funnel, and experiential touchpoints.
Case Study
$1,026,000 ACV
Influenced from Booth-Driven Account Wins
Scope:
Brand • Website • Campaigns
Email Funnels • Social Direction • Experiential
Role:
Creative Director
Industry:
Sleep Medicine / Diagnostics
No slides. No sales pitch. Just insight.
W H Y T H I S M A T T E R S
Impact.
Not Ouput.
This work wasn’t measured by deliverables or impressions. It was measured by whether trust was earned — and whether that trust translated into real business outcomes.
These resultsreflect a system designed to move from attention to belief, and from belief to revenue, in an environment where skepticism is expected.
No slides. No sales pitch. Just insight.
$1.026M in ACV
Influenced
Pipeline generated from conference-driven accounts through an integrated brand and experiential system.
End-to-End
Brand + Growth System
Positioning, website, email, social, and experiential touchpoints designed to work as one conversion engine.
Built for a Regulated,
High-Trust Market
Designed to withstand clinical scrutiny and reduce skepticism at every decision point.
2025 Brand Refresh
The 2025 brand refresh reimagined Wesper’s visual language to feel more human while maintaining the rigor and credibility required in a clinical setting. Creative assets were designed to echo the shape and form of the patch itself, introducing a sense of flexibility and motion that carried through the entire system. This approach informed everything from static design to video, where movement, pacing, and composition reinforced the same visual logic. Paired with a more vibrant, expressive palette and a refined hierarchy, the refreshed identity delivers warmth and emotional clarity to clinical communications - strengthening trust, deepening engagement, and supporting adoption.
WESPER Brand Video, 20252025 APSS SLEEP Conference
Accounts won directly from Wesper Booth Engagement
Neurocare, Inc- MA
Columbus Sleep Consultants- OH
Eagle Sleep Medicine -NC
SNI Neuro & Sleep- TX
Pulmonary Medicine Associates
Total ACV $1,026,000
WESPER Booth,
AASM SLEEP 2025
Experiential Design
Physical Brand Environment
for Trade Shows
In designing the Wesper booth, I focused on traffic flow, intentional engagement points, and differentiation within a crowded field of sleep medicine innovators. The result was a cohesive conference presence built to attract attention, support meaningful sales conversations, and strengthen brand recall.
Digital displays, print collateral, sales kits, and premium branded merchandise created multiple ways to engage attendees, from in-depth discussions to quick, memorable touchpoints for passersby. The silver mannequins anchored the space visually and served as a natural conversation starter, helping the sales team clearly demonstrate how the device works and keep Wesper top of mind beyond the show floor.
