Wesper

Challenge
Wesper entered a crowded med-tech market defined by sterile visuals and fragmented patient experiences. The goal was clear: transform a complex clinical device into a brand that felt intuitive, human, and unmistakably modern. The creative direction needed to bridge data and emotion—making science both credible and compelling.

Approach
As Creative Director, I led every facet of Wesper’s creative evolution—from brand identity and storytelling to digital experience, product packaging, and national conference environments. The visual language leaned on clarity, contrast, and confidence: clean typography, restrained color palettes, and design systems that prioritized ease of use without losing sophistication. Every piece of collateral, from investor decks to patient packaging, reinforced the same core narrative—that great science deserves great storytelling.

To differentiate in a traditionally cold category, I infused warmth and movement into every touchpoint—film and motion design that captured breath and rhythm, lifestyle imagery rooted in real people, and messaging that replaced jargon with empathy.

Impact
Wesper’s refreshed creative presence repositioned the brand as the design leader in sleep diagnostics. Conference activations drew record engagement, digital campaigns outperformed industry averages, and provider adoption increased as the platform’s clarity and credibility came into focus. The result was a clinical brand that not only stood apart visually—but set a new emotional standard for how med-tech communicates care.