BRITEGUMS

In encountering the dynamic medical duo behind Stanley Dentistry (Drs. Robert and Bobbi Stanley, a husband-and-wife team devoted to comprehensive oral care), it becomes readily apparent that their presence is driven by a profound sense of purpose. Within the context of their familial practice, characterized by empathetic patient engagement, Dr. Robert Stanley was confronted with a patient's concern over pigmented gums, seeking a permanent solution. Leveraging his engineering background and extensive months of research, Dr. Stanley pioneered Britegums®, an innovative, painless, and permanent gum-pinkening procedure, a first of its kind worldwide. The transformative potential of Britegums® has translated into elevated patient confidence and life-altering experiences, prompting individuals from across the nation to seek Stanley Dentistry for this revolutionary service.

Given the significant impact of Britegums®, the branding called for a presence that was not just impactful but magnetically compelling. Orchestrating a thoughtful brand refresh, we introduced subtle refinements that yielded maximal resonance. As often is the case, while branding lays the cornerstone, it's the meticulous calibration that truly breathes vitality into a brand.

Presented below is a curated collection of our work with Britegums®, designed for marketing and brand recognition. For more, please visit britegums.com.