Britegums

Born within the innovative ecosystem of Stanley Dentistry, Britegums® is the world’s first painless, permanent gum-lightening procedure - a breakthrough in aesthetic dentistry developed by Dr. Robert Stanley, an engineer-turned-dentist with a deep curiosity for invention.

As national attention grew, the need for a cohesive brand became clear. I led the brand refresh from the visual identity and tone of voice to the design of a new provider portal, built to simplify onboarding and communication between clinicians.

The result is a brand that feels confident yet effortlessly joyful - bringing vibrance and optimism to a clinical space. Britegums® communicates what it has always delivered: trust, transformation, and a reason to smile.