Brett Figliozzi / Founder & Creative Director
The person behind
Figure B.
I come from a long line of artists.
My grandfather animated for Disney and Terrytoons. My father restores classic cars with an almost obsessive attention to detail. My cousins built careers in art and advertising. Creativity has always been the family currency, passed down through ink-stained hands, dinner-table critiques, and a shared belief that if something is worth making, it's worth making well.
Long before I understood what a creative director actually did, I understood the value of craftsmanship. I grew up around people who could look at something ordinary and immediately imagine what it could become. People who paid attention to the details most others overlooked. People who weren't particularly interested in doing things halfway.
That perspective stayed with me, even when my career took a decidedly different direction.
The stage
Learning to
read a room.
I began my professional life on stage, performing on Broadway as a teenager before spending seven years singing professionally aboard Royal Caribbean ships. That chapter took me around the world, introduced me to extraordinary people, and taught me more about communication, emotion, and human connection than any classroom could.
Performing teaches you to read a room. To understand an audience. To recognize that the difference between something technically good and something genuinely memorable often comes down to how it makes someone feel.
Eventually, I traded the stage for the studio. Different medium, same instincts.
The studio
From instinct
to intention.
Over the next decade, I built a career across branding, digital design, marketing, and creative leadership, working with organizations ranging from established consumer brands to emerging healthcare and medical technology companies.
The industries changed, but my approach didn't. I became interested in the space between what an organization believes it is and what the world actually experiences. That disconnect is where some of the most important creative work begins.
It's also why I founded Figure B.
I wanted to build a studio where strategy and design weren't treated as separate conversations. Where thoughtful creative work could exist alongside commercial ambition. Where a brand could be visually distinctive without sacrificing clarity, credibility, or purpose.
Figure B today
The work
behind the work.
Much of my recent work has centered on healthcare, technology, and purpose-driven organizations. These are industries where communication carries real responsibility. Where trust matters, complexity needs to become understandable, and good design has to do considerably more than look beautiful.
But I've never believed that creativity should be confined to a particular industry. Some of the best ideas come from bringing seemingly unrelated experiences together. A background in performance informs how I think about storytelling. Years spent traveling inform how I understand people. My family's artistic heritage continues to shape how I approach the smallest details.
Today, Figure B is the culmination of those experiences. An independent creative practice built on the idea that good branding isn't decoration. It's a deliberate expression of who you are, what you believe, and why anyone should care.